LEANA DE BEER H’25

Scaling Student Success Through Income Share

Leana de Beer is a highly motivated South African social entrepreneur who has spent the last decade tackling one of the country’s most entrenched challenges: access to higher education. After years managing bursaries through her NGO, Feenix, she saw firsthand how thousands of capable students were blocked from graduating simply because of unpaid fees. Determined to reimagine education financing, she launched WaFunda, a for-profit social enterprise offering South Africa’s first Income Share Agreements (ISAs) at public universities. With this model, students receive funding upfront in exchange for a fixed percentage of future income, avoiding crippling debt while unlocking graduation and employment opportunities. Early results from a three-year pilot proved the model’s power. Now, with plans to raise R157 million to fund over 4,000 more students, Leana is leading a quiet revolution in education financing – one built on data, dignity, and long-overdue systemic change.

“At WaFunda, we believe every student deserves the chance to graduate debt-free and step into a future defined by dignity, not debt.”

A sustainable fund that grows as graduates succeed, not as debt traps.

THE CHALLENGE: South Africa’s youth unemployment crisis sits at a staggering 45.3%, one of the highest in the world. While university graduates fare far better, with only 9.3% unemployment, the path to a degree is often blocked by financial barriers. Many students, particularly those from low- and middle-income families, are unable to complete their studies due to historical debt and inadequate access to funding. This leaves thousands of young people stuck in limbo: educated enough to dream big but disqualified from opportunity due to the absence of a certificate. Traditional funding models like unsecured loans and scholarships are either financially unsustainable or woefully insufficient. Government funding (like NSFAS), intended to fill the gap, is increasingly strained, often delayed, and has failed to deliver consistent, equitable support. Into this broken system stepped Leana de Beer with WaFunda, a for-profit social impact enterprise reimagining how education is funded in South Africa. Her goal is to tear down financial barriers and give students the tools and funding to own their futures without being shackled by traditional debt.

THE PROCESS: WaFunda, under De Beer’s leadership, is rewriting the rules of education finance using a model called Income Share Agreements (ISAs). Through this model, students receive upfront funding to complete their education in exchange for committing a fixed percentage of their future income for a set period. Unlike loans, ISAs are not debt – they’re an investment in potential, and repayment is tied to actual income, protecting students from the burden of repayments they can’t afford. Leveraging seven years of experience in bursary management via its non-profit partner, Feenix, and three years of ISA pilot testing, WaFunda has developed the first ISA model aimed at public universities in South Africa. After a successful three-year pilot where 750 students at private institutions were funded with a 95% graduation rate and 90% repayment rate, WaFunda is scaling up. WaFunda also runs Blackbullion South Africa, a financial literacy platform, and offers education crowdfunding tech, reinforcing their holistic approach to student empowerment. The team’s ability to manage funding, understand tertiary ecosystems, and navigate student behaviour has uniquely positioned them as the bridge between potential and prosperity.

THE RESULTS: From an idea rooted in fairness to a nationally-scaled innovation, WaFunda has already proven it can change lives. With 750 students funded to date, most of whom graduated and are already repaying through income-based contributions, the pilot alone validated the ISA model’s promise. Now, the focus is expansion. With a R150 million raise underway, WaFunda is launching its new ISA offering across five public universities, directly addressing a market of over 35,000 students in need. Over the next decade, they expect to disburse over R300 million to students, while generating R80 million in revenue and ensuring sustainability through a 10% administrative fee model. But De Beer’s vision doesn’t stop at sustainability, it stretches toward systemic transformation. Her goal is to raise R500 million in the next three years, build a scalable, data-driven education fund, and ultimately reshape public financing models. The aim is not just to fund education, but to redefine it – ensuring funding systems are ethical, student-centred, and rooted in outcomes. Within five years, she wants NSFAS to adopt WaFunda’s data-informed system to manage billions in public funding with greater efficiency and impact. WaFunda isn’t just filling the gap—it’s changing the system, one student, one contract, and one future at a time.

LEARN MORE ABOUT WAFUNDA

Through a revolving education fund, WaFunda finances education upfront in exchange for a fixed percentage of a student’s future income.

Scaling Student Success Through Income Share

ABOUT LEANA DE BEER

Leana de Beer holds a BA Communications (Hons.) from North-West University, a Postgraduate Diploma in Business Administration from Gordon Institute of Business Science, and an MBA from the University of Cape Town’s Graduate School of Business. She was a 2023 SAB Foundation Social Innovation Award finalist and won the 2023 Gold Prism Award, 2021 Nedbank Private Wealth Innovation Award (Technology), and was named among Mail & Guardian’s Top 200 Young South Africans in 2021.

I AM A HARAMBEAN

Leana hopes to connect with peers and mentors who share her commitment to addressing challenges like youth inequality in South Africa. Her journey has taught her the power of social innovation to transform lives, and she is inspired to scale the impact of her work further by joining a community of dedicated African leaders.

“I’m deeply committed to using my talents, creativity and passion in a collaborative effort to unlock more opportunities for others, guided by the sacrifices of those that came before us.”

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